Exhibit at BCB London

11 - 12 May 2026
Tobacco Dock, London

At BCB London, you’ll meet industry visionaries that shape the UK and Ireland’s bar and beverage scene. As the region’s leading platform, BCB gathers top buyers and retailers, importers, world-class mixologists and bartenders, and hospitality leaders looking for the latest offers and the freshest trends in the market. 

With a focus on education and meaningful networking, BCB London provides you with unmatched opportunities to spotlight your brand, launch innovative products, share expert insights, and partner with influential decision-makers redefining the future of hospitality.

Why exhibit?

Directly Access
Key Stakeholders

Network across the sector’s supply chain—meet importers, distributors, buyers, bar managers, owners, and more.

Reach the
Right Audience

Connect with the vibrant bar and beverage community to expand your reach and establish your position as a leading brand.

Spotlight
Inspiration

Share your fresh ideas and host interactive workshops across the show’s Main Stage, Workshop Stage, and Brand Stage.

Get Ahead of
Evolving Trends

Gather insights into industry currents: rising operational costs, changing consumer preferences, and sector digitalisation.

Who attends

Industries

  • Bars
  • Distribution/Wholesale
  • Consultancy
  • Restaurants
  • Distilleries
  • Trade/Retail
  • Production
  • Hotels
  • Design/Packaging
  • Pubs
  • Magazines/Publishing
  • Imports
  • Breweries
  • Tourism

Visitor job roles

  • Directors
  • Bar Managers & Mixologists
  • Sales
  • Owners
  • Marketing
  • Bartending
  • Press/PR
  • Buyers/Procurement
  • Food & Beverage Managers
  • Event Managers
  • Restaurant Managers
  • Pub Managers
  • Waiter/Waitress
  • Sommeliers
  • Trainees

Product interests

  • Spirits
  • Beers
  • Ready-to-drink Beverages (RTD)
  • Ciders
  • Low & No Alcohol Drinks
  • Equipment & Bar Supplies
  • Literature & Media
  • Wines & Sparkling Wines
  • Coffee, Tea, & Hot Drinks
  • Service & Consulting
  • Ingredients
  • Snacks
  • Mixers & Soft Drinks
  • Tobacco Products

Sponsorship opportunities

Official Launch Party

This intimate gathering on the night before BCB London opens its doors for the first time.

Host a premium, networking-centric atmosphere with bar teams serving buyers and exhibitors cocktails mixed with your product.

What you get:

✔️ Announcement on all our channels as the official partner of BCB London         Opening Event

✔️ Brand name and logo on event menu

✔️ Your product used in signature drinks served

✔️ Your product placed in the backbar during the event

✔️ Pop up bar at the event with your own POS 

✔️ 20 tickets for BCB London to share with your guests

 

Interested in exhibiting?

Simply submit an enquiry and our team will reach out to you to discuss your goals and the best options to meet them.

Already exhibiting?

Let’s set you up for a successful showcase! Explore tools, manuals, and exhibitor guides.


Exhibitor Success Stories

For us, BCB was very successful because the quality of the visitors was really outstanding. The interest in tequila was enormous and we experienced many visitors who were specifically looking for agave spirits. As a tequila producer, that made us twice as happy, of course. We also had a super interesting audience from the mixology scene this year with many familiar faces who had a lot of fun and were looking forward to BCB tremendously in advance.


Christoph Wild
Founder & Tequilero, Mayaciel Spirits GmbH

For us as exhibitors, this BCB was very, very nice and we definitely felt the thirst of people to get closer to each other as well as to have good conversations. Our guest shifts also added wonderfully to the trade show experience and enhanced the community feeling in combination with our customers and guests. It was a really great get-together - very much in the original BCB spirit and we will definitely be back in 2023.


Frank Thelen
Brand Ambassador, Diageo

BCB again proved a great opportunity for us to meet with national and international partners in an informal way, to exchange ideas and to discuss the next year. We take away many new impressions from the most beautiful of all worlds - the beverage world - and look forward to seeing you again next year in Berlin!


Kristin Cordsen
Event & Experiential Manager, fritz-kulturgüter GmbH

BCB is a great experience because the whole international bar community meets here. It’s a fantastic place to showcase our new products imported directly from Cuba and we’ve received great feedback, which is always nice to hear. The hall where we opened our bar is visited very well, so we are really happy to be here. A lot of customers come and we meet good partners here.”


Maxime Chevalier
Brand Manager, Pernod Ricard S.A.

It is incredibly exciting to come together again at BCB. We have noticed very strongly that the visitors have a great desire for new concepts. There is a high energy, a warm vibe and you can see that a lot of effort has gone into the booths everywhere. BCB has become even more international, both on the part of the teams on site and the guests. Overall, there is a new professionalism in the whole industry and among the bartenders - everything has become even more mature.


Ann-Sophie Brune-Bau
Senior Brand Advocacy Manager, Brown Forman Deutschland GmbH

Bartenders are giving their guests a good time in their daily business and are wonderful hosts in the process. We are grateful that once a year, during BCB, we can give bartenders a good time as hosts. With that, we say thank you to the bar community and are already looking forward to the next BCB 2023.


Sven Sudeck
Brand Advocacy, Reidemeister & Ulrichs GmbH