• 2025
  • London

Write your own success story!

Become an exhibitor and reach the decision makers of the global bar industry.

More information will follow soon

Summer 2025
London

This is BCB London

BCB is one of the leading international trade show brands for the bar and beverage industry with shows in Berlin, Brooklyn, Singapore – and now London!

BCB London is the place to be for the global drink sector to do business and networking, for the UK and Irish markets. It focuses on high-quality spirits, beers and the wider drink categories and showcases the newest products on the market. The show offers a unique networking platform for the national and international professionals of the bar and beverage industry, provides high-quality education as well as covering the hottest bar trends from around the globe for the whole community.

More information will follow soon


Exhibitor Success Stories

For us, BCB was very successful because the quality of the visitors was really outstanding. The interest in tequila was enormous and we experienced many visitors who were specifically looking for agave spirits. As a tequila producer, that made us twice as happy, of course. We also had a super interesting audience from the mixology scene this year with many familiar faces who had a lot of fun and were looking forward to BCB tremendously in advance.


Christoph Wild
Founder & Tequilero, Mayaciel Spirits GmbH

For us as exhibitors, this BCB was very, very nice and we definitely felt the thirst of people to get closer to each other as well as to have good conversations. Our guest shifts also added wonderfully to the trade show experience and enhanced the community feeling in combination with our customers and guests. It was a really great get-together - very much in the original BCB spirit and we will definitely be back in 2023.


Frank Thelen
Brand Ambassador, Diageo

BCB again proved a great opportunity for us to meet with national and international partners in an informal way, to exchange ideas and to discuss the next year. We take away many new impressions from the most beautiful of all worlds - the beverage world - and look forward to seeing you again next year in Berlin!


Kristin Cordsen
Event & Experiential Manager, fritz-kulturgüter GmbH

BCB is a great experience because the whole international bar community meets here. It’s a fantastic place to showcase our new products imported directly from Cuba and we’ve received great feedback, which is always nice to hear. The hall where we opened our bar is visited very well, so we are really happy to be here. A lot of customers come and we meet good partners here.”


Maxime Chevalier
Brand Manager, Pernod Ricard S.A.

It is incredibly exciting to come together again at BCB. We have noticed very strongly that the visitors have a great desire for new concepts. There is a high energy, a warm vibe and you can see that a lot of effort has gone into the booths everywhere. BCB has become even more international, both on the part of the teams on site and the guests. Overall, there is a new professionalism in the whole industry and among the bartenders - everything has become even more mature.


Ann-Sophie Brune-Bau
Senior Brand Advocacy Manager, Brown Forman Deutschland GmbH

Bartenders are giving their guests a good time in their daily business and are wonderful hosts in the process. We are grateful that once a year, during BCB, we can give bartenders a good time as hosts. With that, we say thank you to the bar community and are already looking forward to the next BCB 2023.


Sven Sudeck
Brand Advocacy, Reidemeister & Ulrichs GmbH



Would you like to write your own success story?

Get free advice from us!

We will accompany and support you with your success story through:

Individual advice

We will provide you with your own and permanent contact persons on the topics of exhibition space, exhibitor marketing and service. Let us work together as a team all year long.
 

Tailor-made offers

We create the best offer for every budget to make your participation at BCB a success for you. Whether you want to meet your existing customers or generate new business leads, we will support you on your way.
 

With us there are only good participations

Together with you, we will find the right placement for you. Whether physical or digital, we ensure that you are always found by your defined target group.
 

Marketing & Sponsoring Solutions

We increase your reach in the industry and help you achieve brand awareness. Put your innovations in the spotlight and benefit from sustainable trade fair success with our digital products.

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BCB Global  


Do you have questions or need help?

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Press, programme or event organisation: Find the right contact person for your enquiry!